Discover Azura Hospitality
Azura: A Name Rooted in Serenity and Connection
The name Azura means “sky blue” in Spanish, symbolizing freedom, imagination, and limitless possibilities. These qualities are at the heart of our mission and vision.
Inspired by visits to Hawaii, Mexico, and Latin American countries bordered by the Caribbean and Pacific Ocean, Azura encompasses the essence of these breathtaking locales. These regions, characterized by their endless blue waters and expansive skies, are also renowned for their rich cultures and strong family values.
At Azura Hospitality, we strive to embody the peacefulness and profound connections that these places represent, creating environments that foster a sense of community and joy.
Azura Hospitality Principles
At Azura Hospitality, our dedication lies in revolutionizing the way communities are designed and operated. Guided by two fundamental principles—Design for Life and Inspiring Joy—we strive to create spaces that not only meet the practical needs of their inhabitants but also enrich their lives emotionally and experientially.
Design for Life ensures that every environment we create is both aesthetically pleasing and exceptionally functional, catering to the unique needs of those who use them. On the other hand, Inspiring Joy focuses on crafting spaces that foster happiness and satisfaction, turning everyday moments into cherished experiences.
With these principles at the heart of our work, Azura Hospitality aims to transform living spaces into vibrant, joyful communities.
What Makes Us Unique
At Azura Hospitality, love and passion for serving others flourish in a rich culture that inspires joy. Our culture is built on the values, beliefs, systems of language, communication, and practices that unite us. It’s a warm smile, a loving spirit, and a heartfelt connection to those we work with and serve.
In this nurturing environment, we create spaces where individuals feel valued, understood, and joyous, embodying the true spirit of hospitality. At Azura, every moment is an opportunity to make a meaningful connection.
Charlie Wilson, Founder and CEO of Azura Hospitality, is an innovative and results-driven executive with a proven track record in culture, marketing, brand definition, budgeting, and finance oversight. With a strong foundation in organizational structuring, start-up and growth initiatives, hospitality, safety, quality, and strategic planning, he utilizes transformational leadership to guide and develop dynamic teams. Charlie is a visionary, goal-oriented leader committed to continuous improvement, financial sustainability, innovation, and excellence.
Charlie spent 24 years with Buckner Retirement Services, Inc. (a subsidiary of Buckner International) in Dallas, Texas, and from 2010 to 2024, Charlie led this multi-site senior living organization. His notable achievements include envisioning and developing the award-winning Ventana by Buckner in Dallas, acquiring and integrating three communities, including a luxury LifePlan retirement community, and spearheading major expansions at four communities. Charlie also implemented an international nurse recruiting initiative, established university partnerships for senior living internships and leadership programs, pioneered innovative partnership structures for middle market community growth, and secured two top 10 rankings in Fortune’s Best Small and Medium Workplaces in Aging Services.
Currently, Charlie serves on the Board at Southwestern Adventist University, where he received his Bachelor and Master of Business Administration degrees. He is a past President and Board Member of the Society for the Advancement of Gerontological Environments (SAGE). Charlie has also served in advisory board roles for the International Council on Active Aging (ICAA) and the Visiting Nurses Association. Additionally, he has served on numerous committees with LeadingAge Texas and was the 2023 recipient of their prestigious Award of Honor.